New York, NY (March 25, 2008) Ariel East, Extell Development Company's luxury condominium on the Upper West Side, has just begun daily breakfast service delivered directly to residents' homes.

Ariel East residents enjoy daily continental breakfast delivered to their front door from 7am to 10am on weekdays and from 8am to 11am on weekends. Ordering is simple; residents fill out an order form with their requests the night before and leave it with the concierge. Delicious choices include croissants, muffins and bagels; an assortment of Starbucks coffee; herbal and specialty teas; and a selection of fresh fruit juices. Penmark Realty Corp, which manages this high-rise residence at 2628 Broadway, will provide this daily service.

The elegantly modern Ariel East, designed by Cetra/Ruddy Architects, incorporates the luxurious materials, majestic layouts and gracious interior detailing found in the Upper West Side neighborhoods pre-war buildings, with the views and modern technology that today's family desires.

Bringing a new dimension in design to the Upper West Side Ariel offers a new standard in classic two to five bedroom residences. Homes offer generous ceiling heights, hardwood flooring throughout, a choice of three finely appointed kitchens, luxurious marble master baths and expansive floor to ceiling windows to frame awe inspiring views of Central Park and The Hudson River.

In addition to the daily continental breakfast service, Ariel East features an unmatched repertoire of amenities including fitness by La Palestra, a full size four lane swimming pool, billiards parlor, screening room, pet spa and private gardens, providing something for each member of the family.

Ariel Sales and Design Center - 212.634.6588
www.arielcondos.com

The Architect

Cetra/Ruddy Incorporated

Translating the classic design vocabulary of the Upper West Side Cetra/Ruddy Incorporated has designed Ariel East to capture the classic elegance one associates with this wonderful Upper West neighborhood. This elegantly modern building incorporates the luxurious materials and gracious interior detailing seen in pre-war buildings with the best of modern technology. The rich terra-cotta and stunning stepped back glass tower brings a refreshing new dimension of design to the Upper West Side.

Developer
EXTELL DEVELOPMENT COMPANY

Nationally acclaimed real estate developer, Extell Development consistently exceeds market expectations and delivers the dream behind each project.

Respected by the world's leading architects and distinguished by innovative thinking, each property is meticulously designed, offering exceptional floor plans, finishes, and amenities. Extell has restored and updated a number of classics in some of Manhattan's most celebrated landmark neighborhoods, including the master renovation of The Stanhope at 995 Fifth Avenue; Altair 18 and Altair 20, located in the historic Ladies Mile downtown district; 31 West 11 Street in the heart of Greenwich Village and The Belnord, a landmark, residential building on the Upper West Side.

Extell's impressive New York portfolio includes The Rushmore and Avery, the first of several residential buildings planned for Riverside South, a vibrant new Upper West Side neighborhood that fronts a 21 acre park stretching along the Hudson River; The Lucida, a new vision for modern green living on the Upper East Side; Ariel East and West, two exquisite glass towers in the West 90's; and the Orion, one of Manhattan's tallest residential buildings.